Kids Today - The "ME" Generation?

I never thought that at age 33 I would be saying things like, "What's the matter with kids today?" Here I am, though, sounding just like my grandpa! I find myself looking at my kids and their peers and realizing that our society seems to be creating a whole new generation of kids that think the world revolves around them. It seems they expect everyone and everything to give them what they want and keep them entertained 24/7. For instance, how often do you hear kids saying that they're "bored" or see kids acting out because they "have else nothing to do"? How often have you been at a store and seen a parent buy a toy for their child only to hear the child complain that they want something else, too? Or how many of you have kids who expect to get an allowance for being part of the family (i.e., keeping rooms clean, putting away laundry)? What happened to kids behaving themselves, bored or not, being thankful for what they have instead of complaining about what they don't and being helpful to the family just because it's the right thing to do? Is this the same with every generation or are our kids becoming more spoiled as time goes on? My kids don't have as much as their peers (yes, there are 4th graders with ipods and cell phones!) and I don't pay allowances, yet I find that they (the 10 year old in particular) still have the same mindset - I want this, I want it now, I want to be entertained, I don't want to work to earn things... I'm wondering if I am the only one seeing this and wondering how everyone else is dealing with it? Parents need to step up to the plate or we're going to be in a heap of trouble in 20 years. We're going to have a society full of spoiled quasi-adults who don't know how to work and get along in life on their own!